"We are organising a series of international campaigns to make the entire world lose The Game by 10th October 2010 (10/10/10). Preparations have begun and forces are being rallied. Our plans will be put into effect on Monday 4th October, and for the proceeding week the losers of the world will do everything they can to make everyone lose The Game, culminating in total global loss by midnight Sunday 10th.
Most people will be using email, SMS, MSN, Twitter, Facebook etc, but we would love you to get more involved and help organise crazy events in your city or country, come up with ideas for new campaigns with maximum impact, help us design posters and flyers, the possibilities are endless. If you'd like to be involved, please read on.
For schools and work places, Monday 4th to Friday 8th is Lose The Game Week. Do everything you can to make everyone lose by the weekend, and make sure they all know what's happening on the Sunday!"
The Official Trailer!